Rich Pichette - Alzheimer's Awareness Project Rich Pichette is a close friend of the kustom culture community. He was stricken down with this terrible disease, Alzheimers, in the prime of his life. This man was a huge driving force behind the resurgence of awareness and appreciation for kustoms on the West Coast for the past 30 years. He is the man responsible for conceiving of a show to celebrate kustoms and their builders, West Coast Kustoms' Cruisin' Nationals, formerly known as "Paso." Click here to read more... Winfield and Watson's Third Custom Car Gathering - October 23-24, 2010 Click here for more info Showcase of Kustoms & Motorama - September 24-26, 2010 Long Beach Arena - www.showcaseofkustoms.com Formed in 1982, For Kustom People...By Kustom People! If you remember how it was in the nifty fifties, you will recall that it was the West Coast that set the trends, and "Lead" the way in kustomizing. Join us in bringing back those great leadsleds and honoring the many big kustomizers still active on the West Coast. Here is a chance to get that kustom out of the garage, load up the family & join us for some good times. Included is the official West Coast Kustoms newsletter, "Cruisin' News." All for the sum of $30.00 Renewal is $25.00 Click here for the West Coast Kustoms Membership Form Click here West Coast Kustoms Newsletter Back on Track!